How to Tell if Your Copywriter is Worth Top-Dollar
If you want to generate an income online, you're going to have to have a web site. If you would like that site to generate income, it should be written very well. Unless you're good at copywriting already it's best to employ someone well-qualified to write the text on your web site. A great copywriter can help you generate far more money than you could ever hope to see if you attempted to compose the text yourself. Evidently, not all copywriters are the same. Some copywriters are extremely talented. Some simply wish they had talent and are trying to make some money because someone told them writing online would be a cinch. Here are tips on how to know the difference.
Does the copywriter have a web site of his or her own? Any copywriter that wouldl ike to write web copy needs to have a web site that houses their biography, their resume, some samples and whatever else they feel the need to share. If the writer doesn't have a web site, how can they tell you that they'll be able to help you with the one you are building? Examine the copy used on this site too. If there are several grammar errors and typos, this is not good.
How favorably do you react as you are reading the copywriter's own web copy? This goes beyond the simple noticing of grammar mistakes. Does the website copy trigger an emotional response as you read it? Does it make you like the the copywriter? Does it make you want to keep reading and discover more about the copywriter? Does the copy make you eager to employ them immediately? Does the website copy make you feel like you should click away? Does the website copy push you to be upset? These are all important reactions and you must heed to them.
Do some more background search on the copywriter. Seek reviews for the copywriter on unbiased websites and online discussion boards. It is likely that the only reviews on the copywriter's address web site are going to be good ones. You want to do a search for the writer's name to find out if there are any testimonials or reviews on websites that aren't run by or able to be falsified by the writer him or herself. Closely examine these testimonials. It is a good idea to ask the writer for references also. You have to actually get in touch with each reference and obtain an honest opinion about the writer from each person.
Make sure you spend at least a little time reading samples provided by the writer. Ask the writer to send you several samples that aren't already provided on the web site. This is particularly important if the copywriter says he or she is an expert in a specific field. If the writing is unclear and reads like a rewritten Wikipedia article, you better move on.
You have plenty of options available to you when you're trying to determine whether or not to pay for a copywriter. It's important to do your due diligence and look beyond the writer as a person and discover what you can about his or her reputation and character.